Archive for the ‘Digital Marketing’ Category

8 Keys to Protecting Your Online Reputation

Online Reputation Management is a crucial yet young component of online marketing. It’s hard to try to cover it all in s short article, but if you keep these key basics in mind, you will have a good foundation to get started with building a great reputation for your business in the online space.

5 Great Sources of Good Content

A major part of your social media strategy should involve sharing content with your target audiences. In order to establish and maintain your followers, friends and fans, you will need to share useful and compelling content with real value. Here are some sources of good content or content inspiration for your next original blog or article…

Why Content Matters in Social Media Strategy

As you develop your social media strategy, you may find yourself investing a lot of time and money in social apps or one-off campaigns. But before you get too caught up in these efforts, remember this: your content matters most.

Social Media Strategy in 3 Simple Steps

Social media strategy is kind of an oxymoron. It cannot—or at least should not—exist in a bubble, floating out there all by itself. It must integrate and support an overall marketing strategy, and the overall business goals. But so many companies don’t even think through how social media should support the business—and dive into it with no strategic goals whatsoever. Here are three simple steps to get you started in identifying the smartest ways social media can support your business…

3 Easy Ways to Increase Engagement on Facebook

With over 20 million businesses, celebrities, organizations and brands using Facebook pages, many people still struggle with using them as part of a strong social media strategy. Companies have started to realize that even if they keep their page updated with content, their fan base is not growing at a steady rate. Facebook has become increasingly harder to connect with followers–simply because there is so much clutter, and the default news feed settings (dictated by the Powers That Be at Facebook) are set to show only content from pages the user has engaged with in the past. Despite this, a few smart brands and companies have evolved from just broadcasting content to true engagement. Here are some very simple ways to engage your fans and attract new ones…

7 Great Social Media Tools

Social media for marketing can be more efficient, easier and more effective when utilizing the right tools. With thousands of tools available on the market, it can be hard to settle on the right one. Below are some of my favorite tools to help you get moving on your social media program and make the most of your social media strategy.

Favorite Quotes on Social Media from 2010

There have been so many changes and advancements in social media this year, and so many thoughtful blog posts and articles offering insight into them. I’ve read many, many of them, and to me, a few expert quotes stood out as truly memorable, insightful and/or thought-provoking. People want to engage with brands, yes, but they do ultimately, want something in return. Those small businesses that understand this will out-pace their competitors online, and thus, succeed overall.

Twitter Updates: Enough to Replace Popular Social Media Tool?

Twitter announced some significant updates to their main website and user interface…but are they enough to get you to abandon …

10 Social Media Truths

Every month, I teach a social media workshop for small business owners and marketing folk. I get a lot of questions, and address many, many misconceptions about using social media for marketing and promotion. Here are my top 10 truths about social media that so many social marketing beginners need to understand and accept today:

1. Social media is a set of tools.

Social media is not a singular or solitary communication method. It’s simply a set of online communication tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself. Social media facilitates conversations and interaction between groups of likeminded people. These tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, communities, wikis, and vlogs.

Our Favorite Sites for Social Media Stats

A friend of mine was doing some research for a business presentation this week and wanted some of the latest statistics on social media. He asked me for my favorite go-to sites for such information, so I thought I would spread the love and share with everyone else.