With over 20 million businesses, celebrities, organizations and brands using Facebook pages, many people still struggle with using them as part of a strong social media strategy. Companies have started to realize that even if they keep their page updated with content, their fan base is not growing at a steady rate. Facebook has become increasingly harder to connect with followers–simply because there is so much clutter, and the default news feed settings (dictated by the Powers That Be at Facebook) are set to show only content from pages the user has engaged with in the past. Despite this, a few smart brands and companies have evolved from just broadcasting content to true engagement. Here are some very simple ways to engage your fans and attract new ones:
Ask for opinions. Rather than just posting content, present it in a question format so that it involves a call to action. This can include polls, quizzes or questionnaires. Fans will not only answer them, but are more likely to return to see results or view how other fans have answered. You can use relevant, fun quizzes that lead to a giveaway or a promotion.
Show your thanks. Provide something of value to your fans whether its free tickets, coupons, discounts or prizes. Prominently announce your giveaway so that fans can comment and share.
Provide interesting content. Don’t just talk about your company and your product. Share other information such as industry news, interesting articles or links to other websites your fans may find useful.
Facebook is continually evolving and changing–as marketers we have to adapt our social strategies, but one guidepost remains constant: Think like your customers and find ways to add value (and maybe a little fun) to their lives and you will connect with them. Two-way interaction is the power of social media. This means getting your fans to respond to you. These are just some of the ways to engage fans. Growing and building your fans requires some work and consistency–AND TIME–but in the long run, will pay off with some big dividends.
What tactics have you successfully added to your social media strategy to increase engagement?
