I’m a huge fan of LinkedIn. I’ve made amazing contacts, secured new business, found valuable strategic partners. etc. I’m a big fan of the way they do things: slow, methodical, insightful evolutions of the platform that do truly add value to users. In other words, the intelligent way of building out a product, and the antithesis of how most other social platform providers build their product. But I have to say, today I received an email detailing their first fail (IMO). LinkedIn Answers is no more.
Infographic: If Santa Was a Marketing Exec…
So I wanted to have a little fun for the holidays…I wonder what Christmas would be like if Santa was …
Sales and Marketing Strategy: A Primer
So many companies struggle with aligning their marketing and sales activities. They either have great marketing campaigns that sales doesn’t understand—or even know about—or they have a sales team that is out there selling with little or no marketing support. Bottom line: your sales people need a great marketing strategy to support their efforts.
8 Keys to Protecting Your Online Reputation
Online Reputation Management is a crucial yet young component of online marketing. It’s hard to try to cover it all in s short article, but if you keep these key basics in mind, you will have a good foundation to get started with building a great reputation for your business in the online space.
Social Media Strategy in 3 Simple Steps
Social media strategy is kind of an oxymoron. It cannot—or at least should not—exist in a bubble, floating out there all by itself. It must integrate and support an overall marketing strategy, and the overall business goals. But so many companies don’t even think through how social media should support the business—and dive into it with no strategic goals whatsoever. Here are three simple steps to get you started in identifying the smartest ways social media can support your business…
Favorite Quotes on Social Media from 2010
There have been so many changes and advancements in social media this year, and so many thoughtful blog posts and articles offering insight into them. I’ve read many, many of them, and to me, a few expert quotes stood out as truly memorable, insightful and/or thought-provoking. People want to engage with brands, yes, but they do ultimately, want something in return. Those small businesses that understand this will out-pace their competitors online, and thus, succeed overall.
