Goodbye, LinkedIn Answers. You will be missed.

by Kristin Warner
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I’m a huge fan of LinkedIn. I’ve made amazing contacts, secured new business, found valuable strategic partners. etc. I’m a big fan of the way they do things: slow, methodical, insightful evolutions of the platform that do truly add value to users. In other words, the intelligent way of building out a product, and the antithesis of how most other social platform providers build their product. But I have to say, today I received an email detailing their first fail (IMO). LinkedIn Answers is no more.

Infographic: If Santa Was a Marketing Exec…

by Kristin Warner
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So I wanted to have a little fun for the holidays…I wonder what Christmas would be like if Santa was …

Sales and Marketing Strategy: A Primer

by Kristin Warner
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So many companies struggle with aligning their marketing and sales activities. They either have great marketing campaigns that sales doesn’t understand—or even know about—or they have a sales team that is out there selling with little or no marketing support. Bottom line: your sales people need a great marketing strategy to support their efforts.

8 Keys to Protecting Your Online Reputation

by Kristin Warner
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Online Reputation Management is a crucial yet young component of online marketing. It’s hard to try to cover it all in s short article, but if you keep these key basics in mind, you will have a good foundation to get started with building a great reputation for your business in the online space.

5 Great Sources of Good Content

A major part of your social media strategy should involve sharing content with your target audiences. In order to establish and maintain your followers, friends and fans, you will need to share useful and compelling content with real value. Here are some sources of good content or content inspiration for your next original blog or article…

Why Content Matters in Social Media Strategy

As you develop your social media strategy, you may find yourself investing a lot of time and money in social apps or one-off campaigns. But before you get too caught up in these efforts, remember this: your content matters most.

Social Media Strategy in 3 Simple Steps

by Kristin Warner
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Social media strategy is kind of an oxymoron. It cannot—or at least should not—exist in a bubble, floating out there all by itself. It must integrate and support an overall marketing strategy, and the overall business goals. But so many companies don’t even think through how social media should support the business—and dive into it with no strategic goals whatsoever. Here are three simple steps to get you started in identifying the smartest ways social media can support your business…

3 Easy Ways to Increase Engagement on Facebook

by Kristin Warner
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With over 20 million businesses, celebrities, organizations and brands using Facebook pages, many people still struggle with using them as part of a strong social media strategy. Companies have started to realize that even if they keep their page updated with content, their fan base is not growing at a steady rate. Facebook has become increasingly harder to connect with followers–simply because there is so much clutter, and the default news feed settings (dictated by the Powers That Be at Facebook) are set to show only content from pages the user has engaged with in the past. Despite this, a few smart brands and companies have evolved from just broadcasting content to true engagement. Here are some very simple ways to engage your fans and attract new ones…

7 Great Social Media Tools

Social media for marketing can be more efficient, easier and more effective when utilizing the right tools. With thousands of tools available on the market, it can be hard to settle on the right one. Below are some of my favorite tools to help you get moving on your social media program and make the most of your social media strategy.

Favorite Quotes on Social Media from 2010

There have been so many changes and advancements in social media this year, and so many thoughtful blog posts and articles offering insight into them. I’ve read many, many of them, and to me, a few expert quotes stood out as truly memorable, insightful and/or thought-provoking. People want to engage with brands, yes, but they do ultimately, want something in return. Those small businesses that understand this will out-pace their competitors online, and thus, succeed overall.