Online Reputation Management

Today’s ongoing technology evolution has created a world where consumers have greater control over your brand’s reputation than you do. Using a combination of public relations, search engine optimization (SEO) and social media, we monitor, manage and create–or recreate–strong online brands. Actively managing your company’s reputation online not only generates strong word-of-mouth and awareness, it also can provide valuable insight into your customers and products/services, reach new audiences, generate new sales, and help you deal with hidden customer service issues.

We’ll start by discussing your customers and your key audiences. Then we’ll discuss your business and your goals–specifically what you want to accomplish online and what you see in your brand long-term. We’ll assess your current online assets, and your successes and challenges in the online space. Then we will create a comprehensive communication strategy and plan that works towards achieving your business goals and defines how we will measure success.

Just like building a successful business, building a positive online reputation takes time. It takes care and cultivation, and does not happen overnight. While you may see some results right away, the majority of the results will trickle in and will require an ongoing effort–it’s just the nature of image building. Unlike pay-per-click or banner advertising, online reputation efforts are a “big picture” program–there is no magic business switch that will generate immediate sales in most cases. These programs are for companies that need help combating negative word-of-mouth or want to build a solid brand foundation online that will translate into a steady stream of business over time.

We can create a monthly management program to fit almost any budget. Our programs can include all or some of the following activities:

OUR SERVICES

Among other PR and social media services you may require, our monthly management program can include some or all of the following tasks:

Daily Online Reputation Monitoring

We use numerous tools and technology to alert us when your company, product or service appears on web sites, blogs, and all major social networking sites like Facebook, Twitter and LinkedIn. This allows us to carefully monitor the discussions, respond to customer issues, stay on top of your presence in your industry and be immediately informed of any negative trend or possible crisis.

Blog Writing Service

Blogs are a great tool for building traffic to your site and attracting more users to your other online assets. They need to be updated on a regular basis with useful insights, tips and ideas. Comments and trackbacks (when someone references your blog in their blog) need to be monitored and managed.

Facebook Fan Page Management

We can create and manage your company’s Page on Facebook by updating status, uploading content, creating/managing discussions, building Fan following.

Twitter Account Management

We can create your company’s Twitter presence by tweeting on a daily or semi-daily basis, monitoring discussions, and building Twitter followers and lists.

LinkedIn Management

We can build your company’s B2B and/or employment efforts on LinkedIn by participating in Groups, answering questions in the forums, posting relevant information as needed.

Monthly Online Reputation Audit and Report

Our comprehensive monthly report on your social media efforts will give you a snapshot of how your company looks online.