FirePath can act as an extension of your marketing department and assume complete management of your social marketing program. You will have a dedicated social marketing team that will take on all tasks and responsibilities associated with creating, implementing, managing and promoting your social communities—all at a monthly rate far less than the cost of hiring a full-time employee. We tailor our activities specifically for each business, but social media optimization programs can include all or some of the following:
• 12-month Social Media Strategy
• Social Marketing Task List – broken out by team member into daily, weekly & monthly tasks
• Daily Monitoring of online media, including blogs, social media, micromedia, forums, video and photo sharing sites.
• Monthly Reporting of activity and mentions including sentiment analysis (positive, negative, neutral), results, challenges, opportunities; tracking ROI of promotions and campaigns
• Monthly Social Media Consultation: 1-hour call each month to discuss results and optimize social media strategy
• Facebook, Twitter, YouTube, LinkedIn, Flickr management (and other social sites included in the strategy)
• Niche Social Sites: Identify and participate in super-targeted social communities
• Customer Review Sites: Monitor & address reviews
• Manage Online Promotions/Contests: Devise, post, promote, drive traffic, interact with users to increase engagement with any special promotions, events, sweepstakes and contests; manage notifying winners and working with internal team on other logistics.
• Online Media Relations/Blogger Outreach: Act as online media contact; assess new media inquiries and opportunities, build relationships with bloggers and other influencers
• Online Press Releases
Please contact us for a discussion of your needs and our pricing.
