Social Media Strategy

For clients who prefer to handle their own social marketing, FirePath can deliver the social media strategy, planning and knowledge to execute internally. Our social media strategies are comprehensive blueprints that are designed to integrate with your company’s overall business goals and marketing activities.

We do not create cookie-cutter strategies. Each social media strategy is carefully written from scratch, beginning with thorough research of you, your industry and your competition. Integrating best practices and the latest tools and techniques, we craft a detailed, 12-month social media strategy that includes such key information as:

• Online Competitive Research & Evaluation Report
• Goals, objectives and plan that ties to overall business goals
• Recommended social media platforms for your business (i.e. Facebook, Twitter, etc.)
• Organization tools
• Implementation tactics
• Metrics for gauging return on investment
• Timelines
• Social marketing task list – broken out by staffer into daily, weekly and monthly tasks
• Promotion suggestions, including which tools & applications to implement
• Content list for blog, articles, video, posts

Plus, to ensure your success in implementing your new social media strategy, we remain in your corner for ongoing advice and to answer any questions along the way with:

• Ongoing Email Consultation, as needed
• One full-day Social Media Education Workshop for Staff/Team (Optional; Additional travel expenses may apply)

Contact us for a sample strategy or to find out more about our social media strategy programs.

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