10 Social Media Truths

Every month, I teach a social media workshop for small business owners and marketing folk. I get a lot of questions, and address many, many misconceptions about using social media for marketing and promotion. Here are my top 10 truths about social media that so many social marketing beginners need to understand and accept today:

1. Social media is a set of tools.

Social media is not a singular or solitary communication method. It’s simply a set of online communication tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself. Social media facilitates conversations and interaction between groups of likeminded people. These tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, communities, wikis, and vlogs.