Posts Tagged ‘social media marketing’
10 Social Media Truths
Every month, I teach a social media workshop for small business owners and marketing folk. I get a lot of questions, and address many, many misconceptions about using social media for marketing and promotion. Here are my top 10 truths about social media that so many social marketing beginners need to understand and accept today:
1. Social media is a set of tools.
Social media is not a singular or solitary communication method. It’s simply a set of online communication tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself. Social media facilitates conversations and interaction between groups of likeminded people. These tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, communities, wikis, and vlogs.
Social Media is One Ingredient, Not the Whole Cake
Social media marketing isn’t just throwing a few tweets or blog posts out and calling it a day. Or worse, throwing a social media profile up, operating it separately from all other marketing programs, and expecting a steady stream of new prospects from it. Just like traditional media, social media needs to have a thorough strategy for each level of the campaign in order to be successful. And each component should support the overall message that you are trying to deliver. Social media isn’t a separate campaign, separate message or separate brand–it’s a tool to help support your overall marketing efforts.
5 Great Facebook Fan Pages
Lately I’ve been obsessed with Facebook branding. We help clients build engaging content and interactions on Facebook (among other platforms),…
